2020 Web Design Trends: 10 Stunning Web Design Trends to Totally Hit

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If the last couple of months were setting a grade, then 2020 is all set to be a breathtaking experience in web design. Couple that with the advancement in display technology for devices most people use to consume web content and web designers will not go wrong to splash a dash of vibrant colors and creative mixes not tried before.

10 Stunning Trends of Web Design to Totally Hit in 2020-2021

Some trends, such as gradients, are making a comeback although this time as dynamic gradients. That means if flat design decides to take a nap, it could die a sure death starting in 2020 (which is where hard-to-spot ghost buttons are headed). And dynamic gradients could take over the entire darn space – at least for a while.

But then again, with pioneers such as Google and Apple backing flat design, this year might see an injection of depth and color into the minimalist concept. Over the past couple of months, it has been evident flat design can accommodate splashes of deeper and more energetic colors when afforded the attention and experimental dash it deserves.

In any case, the vast majority of designers and developers are focusing their attention on two distinct areas of web design trends for 2020 and beyond:

Top Ecommerce Design Trends

With ecommerce having already taken over as the new norm for tens of millions of consumers, it’s all about giving the online shopper exactly what they want in terms of user experience/interface (UX/UI) and visual appeal. For the most part, the top ecommerce design trends for the immediate future at least focus on usability, speed, and simplicity. The quicker and easier it is to get their hands on whatever it is they want, the better.

Responsive Design Trends

Likewise, we’ve already entered an era where mobile web traffic has comfortably overtaken more traditional desktop traffic in many key regions.  Globally, mobile traffic is responsible for approximately 52% of all web traffic. By the end of 2019, 63% of all mobile phone users will access the Internet primarily via their device. Hence, there’s never been a more important time to focus on the leading responsive design trends, approached entirely from the perspective of the end-user.

Taking a look at things at a more general level, there are several key web design trends that are already proving popular among developers worldwide.  Some are continuations of existing trends, and others bring bold new features and functionalities into the mix.

But which can you expect to see the most of over the next couple of years?

  1. Bold Colors + Simplicity

As more brands seek to stand out among a sea of competitors online, more website owners will continue to adopt bold and bright colors.

Think of supersaturation.

Not only are brilliant and deep colors immersive, but they are also attention-grabbers, which are something many online brands can use.

Not only that. Going against the grain, where most web designs have defaulted towards safe shades and shadows, demonstrates a brand’s forward-thinking, daring, and even eccentric personality. And, depending on that particular brand’s target market, that can be a great thing that induces loyalty and association.

It helps that more device screens are adopting In-Plane Switching (IPS) technology, which will make bold colors stand out beautifully for the world to enjoy.

Here’s an excellent example by Egwineco.com; see how they use bold colors to exemplify each can.

bold colors web design

Looks crispy to me! Simple, effective, and the kind of stunning website design that makes you want to reach into the screen and grab the product. The inclusion of a simple serving suggestion adds further weight to the message.

eguineco bold design

That’s bold, no doubt.

And again, the very essence of simplicity in design.  Simplicity, in general, is one of the top e-commerce design trends of recent years.

The use of bold colors also reflects the growing sophistication of consumer technology in general. These days, most everyday consumers carry ultra-powerful smartphones that are capable of displaying incredible eye-catching imagery. Bold and beautiful imagery has become the norm today’s consumer expects.

Read more.

Founder and Idea Consultant of FZP Digital. Web Design and Drumming are my passions!

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