How Important is Networking to Your Business?

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How Important is Networking to Your Business?
As a business owner and marketer, I find networking an invaluable tool in finding prospects and obtaining new clients. I belong to and I am active in several local networking groups and business associations.

I consider myself an extrovert and I can easily engage in conversations with anyone. However, the first time that I attended a business card exchange, I felt like a 12 year old at my first school dance… awkward, standing in the corner and not meeting anyone, that is, until an officer of that group introduced herself to me and brought me into a conversation with a few of the other members. After that experience, I was ready to dive into networking and business card exchanges, and I am now a board member of that organization for the past 3 years.

The secret to successful networking is engagement and approachability. I recently read a great article by Scott Ginsberg, a professional speaker, the world’s foremost field expert on name-tags, and the author of “Hello my name is Scott and “The Power of Approachability” who explains this very eloquently.

Read More to learn how to be more approachable and engaging when networking.

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