Barbacane Thornton & Company
Barbacane, Thornton & Company is a regional certified public accounting and consulting firm headquartered in Wilmington, Delaware, specializing in accounting, consulting, auditing and tax services for governmental agencies, nonprofits, employee benefit plans, and schools.
THE CHALLENGE
The firm had an outdated website that did not represent their status as a well-regarded regional CPA firm. In addition, the website was not ranking on search engines. The partners were also interested in expanding their social media presence.
THE APPROACH
We met and reviewed what the partners envisioned for the firm’s website, branding and overall digital marketing strategy. We freshened up the existing logo, and created a design for the new website to reflect the firm’s stature. The new design is modern, mobile/responsive, and the social media and email newsletters reflect the new branding.
THE RESULTS
“When we first met with Fred, it was clear that he had done his homework and knew how to get our attention. We knew that our existing website was dated and did not really tell the story of our business.
With a few short examples, Fred was able to show us that we had virtually no search engine optimization – potential clients, associates, and staff were not finding us! As we navigated through the development of a new website, Fred remained responsive, encouraging, and patient as we reviewed, changed, pondered, revised, and rethought before launching.
Fred clearly demonstrates that he is more than a website designer – he is a business partner. FZP Digital has been a pleasure to work with, and we look to continue a rewarding experience.”
Pamela W. Baker, CPA, CGFM ~ Managing Partner