10 Web Design Trends to Expect in 2025
Web design is an ever-evolving field that reflects advancements in technology, changing user expectations, and cultural trends. As we head into 2025, new trends are emerging that will shape how we create engaging, user-friendly, and visually stunning websites. Here, we’ll delve into the top web design trends and best practices for the year ahead, where we explore what makes them significant, their key characteristics, and how Elementor can help you bring them to life.
1. Micro-Interactions
Micro-interactions are those subtle yet impactful animations or responses to user actions that breathe life into a website and enhance engagement. Think of buttons transforming when hovered over, tooltips appearing on colorful links, or visuals that gently fade into view. These elements add personality and interactivity to your site while ensuring the user experience feels intuitive and human.
This trend reflects our desire for instant feedback and gratification in a digital world. When users see a relevant response to their actions—whether it’s submitting a form or navigating a menu—it creates a sense of acknowledgment and enjoyment.
2. Retro Style
Retro style will always remain on the list of design trends, but what is considered retro evolves over time. As we move further away from the early digital eras, each decade’s unique visual language redefines what feels nostalgic and iconic.
Retro style usually reflects the soul of one particular era with bold colors, pixel art, glitch effects, and neon accents paired with handcrafted elements like illustrations and handwritten fonts. When these visuals are blended with modern web capabilities, we can achieve a great visual experience.
Retro-style websites and visuals tap into the collective longing for the aesthetics and vibes of the 80s, 90’s, and early 2000s. It’s also a reaction to overly polished designs, offering something raw, playful, and relatable.
3. Interactive 3D Elements
Interactive 3D elements add depth and realism, transforming websites into immersive experiences. Whether it’s a product preview on an e-commerce site or dynamic storytelling on a landing page, 3D designs captivate users and keep them engaged.
This trend is driven by advancements in technology and the popularity of AR/VR-like experiences, where digital products blend into our daily lives more naturally and consumers’ affinity for hyper-realistic digital experiences. Tools like no-code platforms and AI integrations make 3D creation more accessible to web designers than ever before.
4. Scrapbooking
Scrapbook-style websites are a creative blend of imperfection, authenticity, and curation. They feature layered designs with scanned textures, washi tapes like banners, stickers, doodles, and asymmetrical layouts that feel personal and unique.
This trend resonates with brands that want to reflect a DIY, handcrafted, or mood board aesthetic in a digital-first world, where everything is based on templates. It’s a response to minimalist, overly polished designs, offering a playful and artistic alternative.
5. Bold Minimalism
Bold minimalism combines clean layouts with striking typography, creating designs that are simple yet impactful. With plenty of white space and subtle color accents, the focus is on content clarity and visual appeal.
There is a growing demand for simplicity and efficiency, yet still crave striking visual appeal. Users want easy-to-navigate designs that don’t sacrifice creativity.
6. AI-Generated Images and Videos
AI-generated visuals are transforming web design, offering tailored, unique content in seconds. These tools are invaluable for improving the workflow of designers to create and edit the visuals they envision in seconds. AI allows web designers to create unique and innovative brand experiences and to adapt the content to specific audiences and contexts.
There is still a lot of discussion about whether AI will replace designers one day…
It’s important to point out that designers stand out from the crowd with their unique taste and ability to curate the right visual or art piece for a particular theme or project. And they develop an incredible ability for self-expression while staying true to a main theme on big projects throughout their careers. Therefore, their output will always be different and remarkable.
This trend reflects the cultural embrace of automation and customization, enabling designers to work more efficiently while still maintaining creative control.
7. Dark Theme
Dark themes have evolved into customizable, user-friendly designs that reduce eye strain and offer a sleek aesthetic. These high-contrast layouts are particularly suited for evening browsing, as the internet’s peak hours are between 4 PM and 10 PM, which are evening hours for the majority of the world. The tendency to dark themes is a reflection of companies’ approach to user preferences for comfort and control.
8. Hyperpersonalized Interfaces
Hyperpersonalized interfaces adapt content and layouts to each user, creating deeper connections and enhancing usability. From tailored recommendations to dynamic interactions, personalization ensures users feel seen and valued.
This trend mirrors developments in industries like streaming, where curated experiences have become the norm. It’s particularly impactful for e-commerce and content-rich websites.
9. Accessibility
Accessibility is not just a trend but a necessity, ensuring websites are usable for all, including those with disabilities. High contrast, keyboard navigation, and ARIA labels are just a few of the elements that make a site accessible.
This reflects a cultural shift toward inclusion and compliance with regulations like the European Accessibility Act, set to take effect in 2025.
There are accessibility checkers available where web creators can find out if their website is accessible and compliant. Also, online contrast checker tools help web creators set up a perfect color palette that balances the aesthetics with accessibility.
10. Sustainable Web Design
Sustainable web design focuses on reducing environmental impact through leaner code, optimized images, and energy-efficient hosting. This trend aligns with increasing consumer demand for eco-conscious brands and ethical best practices.
Thanks to Selena Romano , Content Creator
To earn more, contact us at fred@fzpdigital.com
Learn more about FZP Digital’s approach to web design .
If you like this post, you may also like this post about design trends.