At This N.C.A.A. Tournament, Orange Is the New Bracket

At This N.C.A.A. Tournament, Orange Is the New Bracket

At This N.C.A.A. Tournament, Orange Is the New Bracket

The color orange has developed a utilitarian reputation in the United States — except in college sports, where it makes a statement. When I founded FZP Digital, before I spent money on anything else, I had a logo created and I knew that it had to be orange. You may ask, why orange? I have always loved color and orange has always been a favorite of mine. I t makes me smile and think positive thoughts. My wife Lynne says that I am a bit obsessed with it.  Just because my logo is on everything, I have orange sneakers, hats, watch bands and more?  At FZP Digital we are obsessed with quality and making our clients happy.

My bracket is hoping that Orange wins this year because it has been a winner for the FZP Digital Team.

This year’s N.C.A.A. men’s basketball tournament is a metaphorical color wheel. Green for the hundreds of millions of dollars it will reap, even without fans. Red for the anger that some players are expressing over being cut out of the profits they generate. And blue for the isolation others are feeling while marooned in a hotel at the start of 68-team, three-week game of survivor.

Chromatically speaking, however, those pale in comparison to the Midwest bracket, where there is — in very living color — a pigment that is not often a primary one in the world of sports: orange.

And there is lots of it.

There is Illinois orange. There is Oklahoma State orange. There is Clemson orange, which is very orange. And there are the Syracuse Orange, who are also orange. And when Tennessee plays Oregon State in a first-round game on Friday, there will be a veritable orange crush, a spectacle muted only by limits on the number of (in this case, orange-clad) fans allowed to attend the tournament.

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