You all know who and what Google is, but do you know how they help businesses of all all sizes, especially on a local level? At FZP Digital, most of our clients are interested in being found in local searches and Google My Business (GMB) is essential for that purpose.
Google My Business is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, Google My Business can help people find you. Verified businesses on Google are twice as likely to be considered reputable by users.
What you can do with Google My Business
You can think about the benefits of Google My Business in three categories.
- Maintain accurate information about your business online
- Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business)
- Use the mobile app to stay up-to-date with your online presence wherever you are
- Interact with customers
- Post photos of your business and its products and services
- Collect and respond to reviews from customers
- Attract new customers
- Improve how your business appears online so new customers can find you
- Point customers to your website
- When you’re ready, consider using location-based ads with Smart campaigns in Google Ads to reach an even larger audience
Is Google My Business for you? Reach out to our team and let us know how we can help your business grow.
Learn more about FZP Digital’s approach to web design .
If you like this post, you may also like this post about design trends.